$340.2 billion
U.S. retail e-commerce sales in Q2 2026
Seasonally adjusted sales were up 12.2% from the second quarter of 2025.
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, August 18, 2026 ↗#01← BACK TO SHOPU.S. FASHION
GOU4YOU REFERENCE
U.S. FASHION
AND ONLINE
SHOPPING STATS.
Current retail figures for writers, retailers, and curious shoppers. Every number links to its original Census Bureau release.
Last updated September 15, 2026
THE QUICK READ
THE NUMBERS BEHIND HOW AMERICA SHOPS.
Fashion moves quickly, but good context should be easy to check. This page brings together recent, public U.S. retail data on apparel stores, online retail, and the scale of e-commerce. The figures below are reported estimates, not forecasts.
CITABLE STATS
FIVE FIGURES WORTH KEEPING HANDY.
Use the link in each source line to read the underlying public release.
17.1%
Share of total U.S. retail sales made online in Q2 2026
The Census Bureau reports this seasonally adjusted share for the quarter.
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, August 18, 2026 ↗#02$179.2 billion
U.S. clothing and clothing accessories store sales from January through July 2026
That seven-month total was 5.8% higher than the same period in 2025.
Source: U.S. Census Bureau, Advance Monthly Retail Trade Report, August 14, 2026 ↗#03$28.1 billion
U.S. clothing and clothing accessories store sales in July 2026
The July estimate is not seasonally adjusted and covers the Census retail category for clothing and clothing accessories.
Source: U.S. Census Bureau, Advance Monthly Retail Trade Report, August 14, 2026 ↗#04$922.0 billion
U.S. nonstore retail sales from January through July 2026
This Census category, which includes electronic shopping and mail-order houses, was up 10.2% from the same period in 2025.
Source: U.S. Census Bureau, Advance Monthly Retail Trade Report, August 14, 2026 ↗#05SOURCES AND METHOD
HOW TO READ THESE FIGURES.
The figures on this page come from two Census Bureau releases: the Quarterly Retail E-Commerce Sales report, published August 18, 2026, and the Advance Monthly Retail Trade Report, published August 14, 2026. The release date shown with each stat is the date of the source used.
Retail estimates can be revised as more complete data becomes available. Dollar amounts are reported in the Census Bureau's published millions and shown here to one decimal place in billions. Percentage changes are the Census Bureau's reported comparisons.
CITE THIS PAGE
U.S. Fashion and Online Shopping Statistics: 2026.
Gou4you. Updated September 15, 2026. https://gou4you.us/fashion-shopping-statistics
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